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Pixar’s 22 Rules for Phenomenal Storytelling

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It can be very hard to determine what makes a story “good.”  What makes one story good and one story bad and one story just mediocre?  Pixar thinks they may have it figured out.

What is it that makes UpFinding Nemo, and WALL-E (among others) pretty amazing?  Pixar has a few rules for phenomenal storytelling.  I stumbled across this infographic over at, and I just had to share.

My favorite might be #14.  Which rule is your favorite?  Do you have any rules that you might add?

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Pixar’s 22 Rules for Phenomenal Storytelling via

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About Christi

Writing in SoCal.

15 responses

  1. I love #7, and I live by #14, but am intrigued by #9. And #22 is very, very important to keep in mind while editing, especially for a picture book.

    Thanks for sharing!

    • You’re right about #22 — it’s so important to keep the essence of your story at the forefront of your mind while editing. 🙂 Thanks for stopping by!

  2. Excellent Christi, thank you 🙂


  3. Fantastic rules! I’ve been way stuck for ages (way longer than I would like to admit) on editing a first draft book. Perhaps keeping these rules in mind will help me get the ball rolling. 🙂

  4. I really like #2. It’s really important for me to consider what audiences want to see. I do comics, but still there are things that are quite fun to draw but perhaps are a waste of comic space to the audience (and vice versa! Some things readers really like to see I hate to draw). I also have to separate “fan service” content from audience desires — I recently realized that they are not the same.

    Thanks for sharing these rules!

    • It’s hard for us to realize sometimes that our target audience might not be interested in some tidbits that we really want to add. Thanks for visiting!

  5. I loved many of them, but I think I learned the most from #13 right now. LOVE this post! 🙂

  6. 6, 9, 12 and 15…I need to take 9 to a couple scenes in my book right now. Thank you so much for posting this….brilliant!!

  7. Pingback: Storytelling Isn’t Just for Kids Part II | Ampersands and Erasers

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